This is how the background of Nike goes: Bob Knight took a class with Frank Shalenberger while taking his MBA at Stanford in the early 60s. Constructing a small business with a publicity plan was the semester-long project. Knight incorporated the growing trend that high-quality/low cost items could be built in Asia and mailed to the U.S. for selling with Bowerman’s attention to quality running shoes. Through this, he has identified his market segment. Shallenberger thought that the idea was no business guarantee, but definitely worthy of pursuing. At that point, nothing came out of the project. In the end, though, it led to the development of all Nike Dunks online. Now you can order Dunks online from all over the world.